#25: Unfold the Universe
How NASA made the stars accessible.
“There’s space for everybody.”
That’s the bio of NASA’s official Twitter account. Short but impactful. A four-word statement that says so much.
It would seem that the NASA digital team has taken their bio to heart and turned it into a leading theme for their current social media campaign: sharing the first images from the James Webb Space Telescope.
If you haven’t had the pleasure of experiencing the pictures yet, let me just tell you that they are truly breathtaking and a stunning testament to how arresting the universe is. And judging by their alt text, the NASA team obviously wants everyone to experience the wonders of space.
Scroll through NASA’s tweets from today and you’ll find beautiful images of the cosmos accompanied by equally beautiful alt text. It’s clear that the NASA digital team put a lot of thought and care into how they described the Webb Telescope images, and their descriptions feel like a love letter to space exploration and the infinite marvels of the universe. They are proof that making your content accessible doesn’t rob you of creative freedom.
If anything, accessibility encourages creativity. It makes you think outside the status quo box and discover new ways to deliver your content in the most ideal way possible.
Accessibility expands the world for everyone, making even distant stars attainable. It’s a beautiful thing indeed.