Accessible Social

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#9: Destroy the monoliths

accessiblesocial.substack.com

#9: Destroy the monoliths

We are not all the same

Alexa Heinrich
Mar 22, 2021
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#9: Destroy the monoliths

accessiblesocial.substack.com

Today’s opening letter is less about accessibility specifically and more about inclusion as a whole. It’s about remembering that there is diversity within diversity.

It’s about identifying monoliths and destroying them because they are normally an obstacle to real progress.

It’s about recognizing the experiences, frustrations, and fears of people who do not look, sound, speak, or live like you and learning from them.

It’s about listening to others and acknowledging how you are complicit in the continuation of broken systems.

It’s about creating real change through your time, your talent, or your treasure.

Do what you can to make this world a better one.

Alexa


Digital Accessibility Win of the Week

TikTok is finally working on auto-captions after receiving a lot of backlash and feedback from disabled users and content creators about the lack of accessibility in the app. About time, honestly.

Twitter avatar for @alex193a
Alessandro Paluzzi @alex193a
#TikTok is working on "Auto captions" to improve accessibility 👀
The image shows the new "Captions" option in the clip editor. The option is located under the "Voiceover" option.
The image shows the introduction screen of the new feature.
The title is "Introducing auto captions".
It is explained that this feature is useful for people who are deaf or hard of hearing or when it is difficult to hear the audio of the video.
The image shows the Accessibility section in the settings where a new "Always shows captions" setting has been added.
When turned on, captions will appear automatically on videos when available.
11:33 PM ∙ Mar 18, 2021
108Likes29Retweets

Digital Accessibility Fail of the Week

I feel like I yell about this quite a bit, but I’ll keep yelling about it until everyone actually understands: SEO shouldn’t be your top priority when you write alt text for your images on social media. The most important reason for alt text is to make your images accessible for screen reader users.

Twitter avatar for @TexanMeg
Meg Coffey @TexanMeg
In a CH room and they are talking about using Alt-text solely for SEO purposes and my inner @HashtagHeyAlexa is screaming but NO! Do it for the right purposes, not to hack the system.
10:03 AM ∙ Mar 22, 2021

Have you recently spotted a major digital accessibility win or fail on social media? Send it to me! I might just feature it in my next newsletter. Feel free to email me at hello@therealalexa.com or you can DM me on Twitter. My inbox is always open!


You Should Retweet This

It was only a few weeks ago that I deleted Clubhouse from my phone. Personally, I’m not that enamored of an audio-only app, but I obviously understand the benefits of such a platform for blind and visually impaired users. However, that doesn’t mean that the app can just ignore how inaccessible it is for the deaf and hard-of-hearing.

Twitter avatar for @AshleeMBoyer
Ashlee Boyer 🦻 @AshleeMBoyer
I can’t consume anything from Clubhouse. Deaf people have been pointing this out for weeks, loudly. If you still choose to go over there and spread your content, it just tells me you don’t care if any of us want your content. That’s sad.
12:19 AM ∙ Mar 18, 2021
123Likes43Retweets

This particular issue has been brought up about Clubhouse on numerous occasions by hearing-impaired users and should be a priority for the app to rectify immediately. Heck, Clubhouse isn’t even fully accessible for visually impaired users yet.


Word of Advice

If you want your digital content to be truly accessible, it should include three things:

  • A visual component for users who rely on their sight to consume content

  • An audio component for users who rely on their hearing to consume content

  • A readable text component such as a written post or tweet, transcript, or image alt text for users who rely on assistive devices like screen readers to consume content. Readable text can also double as your audio component if a user is having their screen reader read the content aloud to them. Flattened copy such as text on an image or open captions does not count because it cannot be identified by a screen reader as readable text.

Looking for an easy way to double-check your social media content before posting it? Download my handy checklist and make sure you always have the basics of digital accessibility for social media covered!

Download Checklist


One Last Thing

Just some wise words from my friend Alex about the optics of activism.

Twitter avatar for @lewisalex10
Alex Lewis @lewisalex10
I’ve been thinking a lot about this. I joke about Bieber using MLK’s words on his album, but celebrities and brands sprinkle the optics of social justice like parsley only to settle for empty gestures that don’t require they give up their wealth or power in any significant way.
Twitter avatar for @seangarrette
Sean Garrette @seangarrette
activism has really become an aesthetic for some people. It’s....getting weird.
8:43 PM ∙ Mar 21, 2021
113Likes14Retweets

Secrets, secrets are no fun unless you share with everyone! This logic also applies to newsletters and your Netflix login.

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#9: Destroy the monoliths

accessiblesocial.substack.com
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