Accessible Social

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#17: November 2021

accessiblesocial.substack.com

#17: November 2021

Words and how we use them matter

Alexa Heinrich
Nov 2, 2021
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#17: November 2021

accessiblesocial.substack.com

This is going to be a long newsletter issue but stick with me. I think it’s worth it.

Have you ever read The Giver by Lois Lowry? I feel like it was required reading for many kids in primary school. The book was admittedly never a favorite of mine mostly because the utopian world sounded immensely boring (and more than a little sinister) to my young brain. However, there are parts that still stand out in my mind as an adult, like when the main character, Jonas, began to understand the concept of colors as well as the casual euthanasia program being run by the utopian society.

Yeah, dark book for children to read, I know.

There’s one passage from the book in particular that has always stuck with me, and it has to do with language:

[Jonas] had been trained since earliest childhood, since his earliest learning of language, never to lie. It was an integral part of the learning of precise speech. Once, when he had been a Four, he had said, just prior to the midday meal at school, “I’m starving.” Immediately he had been taken aside for a brief private lesson in language precision. He was not starving, it was pointed out. He was hungry. No one in the community was starving, had ever been starving, would ever be starving. To say “starving” was to speak a lie. An unintentional lie, of course. But the reason for precision of language was to ensure that unintentional lies were never uttered. Did he understand that? they asked him. And he had.

Now, of course, we logically know that Jonas wasn’t really lying, but merely exaggerating his hunger or speaking in hyperbole, as children are prone to do. But the correction by his elders still draws attention to an important lesson: words and how we use them matter.

Jonas wasn’t starving and meant no harm by his exaggeration, but those words said in the presence of someone who has faced food insecurity or serious hunger could be triggering or offensive. This concept is applicable to so many different scenarios concerning language. Just yesterday I tweeted about how much the phrase “did I stutter” bothers me.

Twitter avatar for @HashtagHeyAlexa
Alexa Heinrich (she/her) @HashtagHeyAlexa
As someone with a speech impediment that I actively think about every single time I talk, it really bothers me when people use “did I stutter” when they could just say “did I misspeak”. A stutter doesn’t always mean that you can’t understand what someone said.
3:34 AM ∙ Nov 2, 2021
47Likes3Retweets

Language is an integral part of Diversity, Equity, and Inclusion (DEI) work, especially when it comes to disability. There are so many common words and phrases that people casually use every day, but have much darker origin stories or have been misappropriated, like “idiot,” “dumb,” “crazy,” and “tone-deaf”.

Respecting someone’s autonomy and prioritizing their dignity through people-first language is also important. Of course, you should always respect how an individual chooses to identify. Everyone is different, and their choices should be honored, especially when it comes to their own identity.

Twitter avatar for @Tara_Moss
Tara Moss @Tara_Moss
This year I went as the outdated #ableist term I see most commonly used in the media to describe disabled people like myself, who use #wheelchairs. Happy Halloween 🎃 🔪🔪🔪🔪🔪🔪🔪 #Ableism #Halloween #TaraMoss #WheelchairBound
ID: Tara is a disabled woman with CRPS, using her rockin’ wheelchair. For Halloween she is faux bound to her wheelchair with rope.
ID: Tara is a disabled woman with CRPS, using her rockin’ wheelchair. For Halloween she is faux bound to her wheelchair with rope. Here she is laughing.
11:38 PM ∙ Oct 31, 2021
5,269Likes835Retweets

Most of us have a long way to go when it comes to ableist language and the words we choose. Keep in mind that almost no one is going to be perfect in this area. I’m certainly not. But I’m trying. I’m listening and learning and growing, and I urge everyone to put forth the same effort. Words have power.

- Alexa

PS: if you want to learn more about etymology—the origin and evolution of words—I highly recommend following my friend Jess Zafarris on Twitter and checking out her blog, Useless Etymology. She’s responsible for a lot of my brain wrinkles.


News and Updates

CVS arguing against Section 504

Please read this thread and share it. More people should be aware that CVS is basically attempting to dismantle non-discrimination protections under Section 504 of the Rehabilitation Act.

Twitter avatar for @NovicSara
Sara Nović @NovicSara
ICYMI: CVS currently has a case before the Supreme Court to dismantle 504 protections for disabled people--their argument is that we should only be protected against discrimination that can be proven "purposeful." Maybe drop them a line and let them know you're watching? 🧵
1:05 PM ∙ Oct 30, 2021
5,583Likes3,059Retweets

Twitter continues to prioritize alt text

I’ve often wondered why most platforms don’t make alt text on images more visible to everyone. Granted, it’s not meant for sighted people, but bringing more awareness to alt text would go a long way to making users more informed about its importance. Looking forward to this feature becoming a reality for everyone.

Twitter avatar for @wongmjane
Jane "Not A Twïtter Employee" Manchun Wong @wongmjane
Twitter is working on alt text display that shows up when you tap on the [ALT] badge on images, so that the alt text becomes more accessible to everyone Thank you @TwitterA11y!
Screenshot of a modal bottom sheet titled “Image description” with the description of “my profile showing “Jane “Not A Twitter Employee” Manchun Wong” as the name” with a long rounded “Dismiss” button

Behind the modal, it shows the screenshot of the image described above, with the [ALT] badge
6:18 AM ∙ Oct 30, 2021
351Likes48Retweets

AMC bringing open captions to a theaters

About time! Captions are beneficial to so many people and not just those who are Deaf or hard-of-hearing. I personally watch about 95% of video content with captions because it’s easier for me to absorb visual information. Captions can also provide a better viewing experience for anyone with an attention deficit, a learning disorder, or autism. They’re also useful if you don’t understand the language being spoken in the media, you’re in a loud environment, there’s poor audio, or if a speaker is talking too fast or has an accent.

Twitter avatar for @washingtonpost
The Washington Post @washingtonpost
The movie chain will offer open captioning at 240 theaters, giving new accessibility to those who are deaf and hard of hearing
wapo.stAMC bringing captions to big screens across the countryThe movie chain will offer open captioning at 240 theaters, giving new accessibility to those who are deaf and hard of hearing.
1:38 AM ∙ Oct 21, 2021
303Likes73Retweets

Mastercard makes masterful design update

As a sighted person, I take a lot of things for granted. When I read this news about Mastercard making updates to their cards, it made me realize how inaccessible so many everyday items are and how simple it would be to fix them.

I also hope these cards are available to everyone and other companies begin to do the same thing with their own products because I cannot begin to tell you how many times I jam the wrong end of my credit card into a machine because I’m not paying attention. At least a dozen times a week if I had to guess.

Twitter avatar for @FastCompany
Fast Company @FastCompany
A simple change makes this new Mastercard easier to use for blind and sight-impaired people
f-st.coA simple change makes this new Mastercard easier to use for blind and sight-impaired peopleIt may look like an inconsequential tweak, but it marks an important step in the company’s quest for inclusivity.
11:36 PM ∙ Oct 25, 2021
14Likes7Retweets

YouTube makes auto livestream captions available to everyone

I didn’t know that YouTube even offered captions for livestreams since I almost never watch any, at least not on that particular platform. Nice to see they’re opening up the feature to everyone instead of attaching a subscriber count requirement to it.

Twitter avatar for @verge
The Verge @verge
YouTube says its auto livestream captions are now available for all creators theverge.com/2021/10/7/2271…
Image
1:14 AM ∙ Oct 8, 2021
97Likes26Retweets

Marvel Cinematic Universe (MCU) debuts first Deaf superhero

Not only is Eternals heroine Makkari Deaf, but she is also portrayed by Lauren Ridloff, a Deaf actress. And Makkari’s Deafness is one of her superpowers to top it off. Representation matters and I hope that we see more diversity like this from Hollywood. I’m also just super geeked to see this movie.

Twitter avatar for @latimes
Los Angeles Times @latimes
#Eternals boasts the most diverse cast in Marvel history — including Lauren Ridloff, a Deaf actor who plays the franchise's first Deaf superhero.
latimes.com‘Eternals’ has the MCU’s first Deaf superhero. Her Deafness is one of her superpowers‘Eternals’ boasts the most diverse cast in Marvel history — including Lauren Ridloff, a Deaf actor who plays the franchise’s first Deaf superhero.
8:58 PM ∙ Oct 20, 2021
6,479Likes1,530Retweets

Please note that Lauren Ridloff’s Makkari is the first Deaf superhero in the Marvel Cinematic Universe and not the entirety of Marvel as a brand. I am well aware that Hawkeye is deaf in the comics as of the early ‘80s. The famed archer is rumored to lose his hearing in the upcoming Hawkeye show, which will debut a few weeks after Eternals. It’s also worth noting that Jeremy Renner, who has portrayed Hawkeye on-screen since 2011, is not a Deaf actor.


Learning Moments

Prezzo does not impress

There’s so much wrong with this tweet. First of all, the incident it addresses should have never happened. Then there’s the poorly worded “apology” that was clearly written in a word document and then screenshot. Finally, there’s the issue that the tweet itself is not accessible. There’s no alt text on that image. Just…woof. This is why I always encourage organizations to release statements like this on their website or blog in a readable and accessible format.

Twitter avatar for @love_prezzo
@love_prezzo @love_prezzo
@MichaelGrimmett
Image
12:17 PM ∙ Oct 1, 2021
338Likes38Retweets

Have you recently spotted a major digital accessibility win or learning moment on social media? Send it to me! I might just feature it in my next newsletter. Feel free to email me at hello@therealalexa.com or you can DM me on Twitter. My inbox is always open!


Alt Text Practice

I previously ran a weekly exercise on Twitter called #AltTextTuesday. Due to my increasing workload, I decided to move the exercise here, to my newsletter. Each month I’ll choose a different image from Pexels, and I encourage you to practice writing your best alt text for it. If you have questions or want feedback on your image description, feel free to email me!

Overhead view of a large indoor potted plant collection. They range in size from large monstera plants to tiny succulents.

Photo by Huy Phan


Excellent Resources

I find some of the best tips, resources, and insights on Twitter from other creators and advocates, and I want to share them with you, too!

Twitter avatar for @lifeofablindgrl
Holly @lifeofablindgrl
Special characters and unicode symbols might look good, however they can be a nightmare for screen reader users. In my latest blog post for @ScopeBigHack I’m discussing how they have an impact on screen reader accessibility ⬇️ bighack.org/accessibility-… (1/2)
bighack.orgHow special characters and symbols affect screen reader accessibility - The Big HackLearn how special characters, Unicode symbols, punctuation, emoticons and ASCII art impact screen reader accessibility and AT users.
8:13 AM ∙ Oct 26, 2021
56Likes32Retweets
Twitter avatar for @yatil
Eric Eggert @yatil
And here’s the blog post:
yatil.netButtons vs. Links · Eric EggertShould some links look like buttons, or should some buttons look like links? Twitter was all up in arms about this issue this week. Let’s take a look to see what these two UI elements are and what they do, and then, how they can look.
10:00 PM ∙ Oct 7, 2021
41Likes12Retweets
Twitter avatar for @HashtagHeyAlexa
Alexa Heinrich (she/her) @HashtagHeyAlexa
Surprise! I finally recorded my full presentation on accessible best practices for social media. It’s a 30-minute captioned video packed with tips and examples that will help you create more inclusive content. You can find it at therealalexa.com/dst. #Accessibility #a11y
therealalexa.comDigital Summit TampaA 30-minute captioned video that runs through the basic best practices for producing accessible social media content.
6:51 PM ∙ Oct 14, 2021
142Likes39Retweets

Are you looking for an online community where you can learn more about accessible social media practices? Join the Facebook group I created! Accessible Social is a group dedicated to helping anyone working in social media, marketing, public relations, communications, or advertising learn more about accessibility best practices for digital content. All are welcome!

Join the Group


Required Reading

Longer pieces that are definitely worth reading through and learning from.

It’s ableist to cut pay of work-from-home employees

Rachel Charlton-Dailey | VeryWell

“As long as the pandemic is still not under control, it’s vital that disabled people are able to safely work, and for many people, that means working from home. Cutting the pay of these workers forces them to choose between going to work in a potentially unsafe environment and not being able to afford to live.”

Superhero stories have a disability problem

Keah Brown | Inverse

“This fear of disability and disabled people is by design. In our visual and written narratives, disability is viewed as a punishment, something to loathe and fear because we often fear what we do not understand.”

Making data visualizations more accessible

Adam Zewe | MIT News

“These researchers conducted a study with blind and sighted readers to determine which text is useful to include in a chart description, which text is not, and why. Ultimately, they found that captions for blind readers should focus on the overall trends and statistics in the chart, not its design elements or higher-level insights.”

Why Sex Education’s caravan canoodle is a romantic scene like no other

The Triple Cripples | gal-dem

“Growing up as a disabled person and almost always seeing everyone but you being fancied or romantically pursued in films and TV shows lead to the idea that if it were ever to happen, it could only occur within the fantasy or science fiction genres.”

Let’s talk about social media and accessibility

Rachel Karten | Link in Bio

“When we bake accessibility into all of our processes, we're designing for our future selves. We're all going to become disabled or impaired. It's a matter of when. When you get sick, you become temporarily impaired. It can cause cognitive impairment and affect how you comprehend content.”


Scroll Stoppers

Bits of wisdom, thoughtful moments, and maybe a few pointed remarks that made me immediately stop scrolling. Hopefully, they get you thinking as well!

Twitter avatar for @IsNoPrincess
Leah @IsNoPrincess
Disability is one point of #diversity that you can join at any time. If you are trying to change systems or policies and you don’t partner with actually #Disabled people, your work is not as diverse or inclusive as you think it is.
3:23 PM ∙ Oct 25, 2021
15Likes7Retweets
Twitter avatar for @foundinblank
Adam Stone @foundinblank
Isn't it interesting how theaters don't have a problem with open #subtitles for hearing people when the performance is in a foreign language? But when it's in English, suddenly the very same accommodation becomes an unacceptable intrusion on their experience.
12:46 PM ∙ Oct 30, 2021
608Likes134Retweets
Twitter avatar for @CatchTheseWords
Connor Scott-Gardner @CatchTheseWords
People on Twitter: This is an injustice, you need to see what is happening. *attaches screenshot* Me: Hi can you make this accessible to blind people by adding an image description? People on Twitter: *crickets*
1:29 AM ∙ Oct 30, 2021
229Likes64Retweets
Twitter avatar for @Ebonyrgooden
Ebony R. Gooden @Ebonyrgooden
The reason why I asked the Deaf community what languages they know is because many people do not realize that there is more than 300 sign languages in the entire world. #DeafJoy
4:17 PM ∙ Oct 29, 2021
150Likes34Retweets
Twitter avatar for @stevenspohn
Steven Spohn (Spawn) @stevenspohn
I did a relatively high profile interview yesterday and at the end of the interview I was asked "Other than accessibility, what do you wish people knew you enjoy?" Y'all, I thought tears were going to come to my eyes. A question not about accessibility.
6:04 PM ∙ Oct 27, 2021
1,439Likes35Retweets
Twitter avatar for @ludawinthesky
lucy dawson🦿 @ludawinthesky
Btw there is no despite my disability. I do things whilst having my disability alongside my disability with my disability whilst being disabled
6:01 PM ∙ Oct 24, 2021
7,462Likes1,464Retweets
Twitter avatar for @RobJonesEdu
Rob Jones @RobJonesEdu
Schools teach about racism, homophobia, transphobia,islamophobia, sexism. I always ask about ableism. Invariably there are blank looks. Ableism is rife and somehow considered more palatable than other forms of abuse. We need to include it in PSHCE programmes. NOW.
Twitter avatar for @josierones
Rosie Jones @josierones
The sad thing is that I’m not surprised at the ableist abuse I’ve received tonight regarding my appearance on Question Time. It’s indicative of the country we live in right now. I will keep on speaking up, in my wonderful voice, for what I believe in.
8:59 AM ∙ Oct 8, 2021
1,274Likes252Retweets

One Last Chuckle

I love that Nate tagged me in this. He knows all about my deep hatred for ASCII art in social media content, so I got a laugh out of this street sign!

Twitter avatar for @nate_elliott
Nate Elliott @nate_elliott
ASCII art: only appropriate as street signage. cc: @HashtagHeyAlexa
Sidewalk sign for Blank Street Coffee featuring ASCII art and the words "try our fall drinks"
1:53 PM ∙ Oct 6, 2021
13Likes2Retweets
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#17: November 2021

accessiblesocial.substack.com
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